• Clare Allen

Marketing is a marathon, not a sprint.

Marketing is a marathon, not a sprint. By means of content, marketing demonstrates product value, strengthens brand loyalty and ultimately increases sales.

The results happen over time. When you invest in marketing, you are investing in future sales.

The dictionary will tell you that marketing is “the action or business of promoting and selling products or services, including market research and advertising.” Hhhhmmmm, I’m not so sure…

Marketing generates interest in your product or service. This happens by means of market research, analysis and understanding your ideal customer’s interests. For us at MCA Marketing, we are big on the understanding piece. Businesses need to understand their customers and should speak their language (figuratively and metaphorically).

The fundamental purpose of marketing is to attract consumers to your brand through messaging. If this messaging is helpful and educational, you will soon convert consumers into leads.

Where your marketing campaigns take place depends on where your customers spend time. Here are several types of marketing that are relevant today;

  • Internet Marketing: Simply being present and what you look like online, is marketing.

  • Search Engine Optimisation (SEO): This ensures your website appears in search engine results.

  • Blog Marketing: Want to be a thought leader on a subject or want to impress some humour on your audience? Blogs are a great place to get your brand personality across.

  • Social Media Marketing: This is a massive area that can be undervalued by organisations. Social media is a space that creates impressions on an audience over time. Again, it’s a marathon, not a sprint.

  • Print Marketing: Print ain't dead! There is still a large percentage of markets consuming print media such as newspapers and magazines.

  • Video Marketing: While we still have commercials, we now too have all kinds of video for different platforms that entertain and educate core customers.

Hopefully you now are a little clearer as to what marketing is. In the coming blog posts, we will take a deeper dive into different areas of marketing as there is way too much to cover in just one post!



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